DESCRIPTION: CloudPass is a personal data system managed and controlled by the individual that allows access by brands as the user sees fit. It’s a Vendor Relationship Management software solution that puts consumers in control of what, when and how much personal data they broadcast to brands.
VALUE: Consumers – Security/Control; Brands – Engagement; Analysts – Consumer Behavior
PLATFORM: Software and Platform as a Service (SaaS & PaaS)
NICHE: Vendor Relationship Management
OPPORTUNITIES: Saas & PaaS Integration